Western modernity as culture, ii
Western modernity as culture, ii
Reading
Haynes, Naomi. 2015. “‘Zambia Shall Be Saved!’: Prosperity Gospel Politics in a Self-Proclaimed Christian Nation.” Nova Religio: The Journal of Alternative and Emergent Religions 19 (1): 5–24. doi:10.1525/nr.2015.19.1.5.
The idea of "modernity" is cultural
There is no such thing as modernity, but the idea of modernity is powerful.
Many cultures represent their own history as a linear movement.
Western cultures' concept of modernity is the liberation of the
individual from constraints inherited from the past.
When Christianity is adopted by other societies, this idea of
liberation can be one of its most powerful influences.
Christianity as site of conjuncture
Christianity is based on individualism
Personal, sincere confession
Equality of all believers qua moral subjects
Individual responsibility for one's relationship to God
Prosperity theology is individualism without asceticism
Decolonization and development
Modernization
Decolonization of former colonial empires was supposed to create
new, “modern” nations.
After WWII, European powers and the United Nations would intervene
in postcolonial states and help them develop industrial economies.
People hoped that postcolonial societies would leave behind
traditional identities and structures in favor of individual rights
and a Western form of government.
Globalization
Postcolonial societies have always needed to integrate themselves
into global capitalism.
Even though they are independent, they still have to fit into a
specific economic niche.
The Zambian Copperbelt
1924: Copper mines begin operation in Northern Rhodesia
1964: Northern Rhodesia becomes the independent nation of Zambia
1969: 30% of the population lives in an urban area; 19% of people
earn wages as their main income.
1970-1986: Copper prices flatten out; the value of Zambian exports
falls to one third of its 1970 value.
Zambia went from a success story to a very poor country. It is not underdeveloped; it was developed and then went into decline because of its position in a post-Fordist, global capitalist system (see Ferguson 1999).
The social context of prosperity theology
Pentecostal churches are start-up enterprises of Christianity
Pastors of prosperity churches often hold themselves up as examples
of success, and thus as moral models.
The pastor's “charisma” (compelling message, not likeability or
popularity) creates a congregation of fellow believers, i.e. a new
social identity.
Haynes: Prosperity is “socially productive”–The blessed can bless
others (Haynes 2013, 87).
References
Ferguson, James. 1999. Expectations of Modernity: Myths and Meanings of Urban Life on the Zambian Copperbelt. Berkeley: University of California Press.
Haynes, Naomi. 2013. “On the Potential and Problems of Pentecostal Exchange.” American Anthropologist 115 (1): 85–95. doi:10.1111/j.1548-1433.2012.01537.x.
A guide to the unit
ANTH 1002: Anthropology and the Global--A Guide to the Unit
Lecture outlines and guides: 1.1, 1.2, 2.1, 2.2, 3.1, 3.2, 4.1, 4.2, 5.1, 5.2, 6.1, 6.2, 7.1, 7.2, 8.1, 8.2, 9.1, 9.2, 10.1, 10.2, 11.1, 11.2, 12.1, 12.2, 13.1, 13.2.