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rom the ground up, in terms of patterns of social action. Forms of social action can be more or less rational, and can be rational in different ways. Social actions can be motivated by * Tradition: This is the way it has always been done * Emotion: This action expresses how I feel personally * Value-rationa

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eople act as individuals, but the effect of these actions depends on the reactions of others. * Wearing... n, that is, someone who cannot be responsible for action. Groups also act, but in individualist cultures, the actions of groups are usually only recognized because the groups are seen as big individuals * Actions of a corporation, a nation-state, or another org

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is classified as food, how to greet people, what actions are treated as deviance. ===== Star Trek’s anth

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ss population that can be measured. Power acts on action, not on people (Li 2007). There are two crucial

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ing the different assumptions that guide people’s actions should lead us to reflect on unseen similarities