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2667:9 [2016/05/02 23:20] – [Other media] Ryan Schram (admin)2667:9 [2021/06/29 02:27] (current) – external edit 127.0.0.1
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 Jones, Carla. 2010. “Materializing Piety: Gendered Anxieties about Faithful Consumption in Contemporary Urban Indonesia.” American Ethnologist 37 (4): 617–37. doi:10.1111/j.1548-1425.2010.01275.x. Jones, Carla. 2010. “Materializing Piety: Gendered Anxieties about Faithful Consumption in Contemporary Urban Indonesia.” American Ethnologist 37 (4): 617–37. doi:10.1111/j.1548-1425.2010.01275.x.
  
-*Brenner, Suzanne. 1996. “Reconstructing Self and Society: Javanese Muslim Women and ‘the Veil.’” American Ethnologist 23 (4): 673–97. doi:10.1525/ae.1996.23.4.02a00010.+Brenner, Suzanne. 1996. “Reconstructing Self and Society: Javanese Muslim Women and ‘the Veil.’” American Ethnologist 23 (4): 673–97. doi:10.1525/ae.1996.23.4.02a00010. 
 + 
 +Meyer, Birgit. 1998. “Commodities and the Power of Prayer: Pentecostalist Attitudes Towards Consumption in Contemporary Ghana.” Development and Change 29 (4): 751–76. doi:10.1111/1467-7660.00098. 
  
 ### Other media ### ### Other media ###
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 Medina, Jennifer. 2016. “A Few Miles From San Bernardino, a Muslim Prom Queen Reigns.” The New York Times, April 29. http://www.nytimes.com/2016/04/30/us/a-few-miles-from-san-bernardino-a-muslim-prom-queen-reigns.html. Medina, Jennifer. 2016. “A Few Miles From San Bernardino, a Muslim Prom Queen Reigns.” The New York Times, April 29. http://www.nytimes.com/2016/04/30/us/a-few-miles-from-san-bernardino-a-muslim-prom-queen-reigns.html.
 +
 +## What is (in) fashion? ## 
 +
 +* How would you describe fashion among students at this university? 
 +
 +* What do these trends or styles tell you about the people who wear them? 
 +
 +## Are your friends fashion followers? ## 
 +
 +* How many of you think that your friends follow what is in fashion? 
 +
 +* How many of you think that your friends do not follow what is in fashion? 
 +
 +## Dress as communication and dress as consumption ##
 +
 +A theory of clothing: 
 +
 +* Let's assume that everyone has a choice of what to wear. 
 +* Let's also assume that people make judgements about what other people wear. 
 +* Dress is a social action - it sends a message, even if that message is not intended. 
 +* The message of dress is also implicitly a message about the person. 
 +
 +## Weber and hipsters ##
 +
 +* Weber's theory of social action is relevant here: To understand social action, we must look at the meaning the actors puts in their action. 
 +
 +* There are many levels of meaning in any one action: emotional (affective), (instrumentally) rational, and symbolic. 
 +
 +* There is also another level of meaning, in which the action expresses a value. 
 +
 +## Remember ANTH 1002 ##
 +
 +* Think back to Terry Woronov's lecture in ANTH 1002 about baby food and niche marketing. What was her main point? 
 +
 +## Social identity and mass consumption ##
 +
 +A simplified theory of identity in mass societies: 
 +
 +* Communication involves using codes. We express ourselves by encoding our thoughts in terms of symbols. 
 +* Living in a mass society means being a consumer of codes. 
 +* The choices presented by the mass market are linked to discrete, bounded categories of identity. 
 +
 +## Religious identity in a mass society ##
 +
 +* If religion is a kind of social action, how does one practice one's religion in a mass society? 
 +* How does one express a religious identity as one's social identity in a mass society? 
 +
 +## Religion and economy ## 
 +
 +* Religious prohibitions on consumption 
 +* Religious critiques of wealth
 +* Blessing of commodity consumption
 +* Aimee Semple Macpherson and televangelism
 +* Fundraising in Auhelawa churches
  
  
2667/9.1462256451.txt.gz · Last modified: 2016/05/02 23:20 by Ryan Schram (admin)