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--- 2667:9 [2016/05/02 23:20] – [Other media] Ryan Schram (admin)
+++ 2667:9 [2016/05/03 16:29] – [Readings] Ryan Schram (admin)
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 Jones, Carla. 2010. “Materializing Piety: Gendered Anxieties about Faithful Consumption in Contemporary Urban Indonesia.” American Ethnologist 37 (4): 617–37. doi:10.1111/j.1548-1425.2010.01275.x.
-*Brenner, Suzanne. 1996. “Reconstructing Self and Society: Javanese Muslim Women and ‘the Veil.’” American Ethnologist 23 (4): 673–97. doi:10.1525/ae.1996.23.4.02a00010.
+Brenner, Suzanne. 1996. “Reconstructing Self and Society: Javanese Muslim Women and ‘the Veil.’” American Ethnologist 23 (4): 673–97. doi:10.1525/ae.1996.23.4.02a00010.
+Meyer, Birgit. 1998. “Commodities and the Power of Prayer: Pentecostalist Attitudes Towards Consumption in Contemporary Ghana.” Development and Change 29 (4): 751–76. doi:10.1111/1467-7660.00098.
 ### Other media ###
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 Medina, Jennifer. 2016. “A Few Miles From San Bernardino, a Muslim Prom Queen Reigns.” The New York Times, April 29. http://www.nytimes.com/2016/04/30/us/a-few-miles-from-san-bernardino-a-muslim-prom-queen-reigns.html.
+## What is (in) fashion? ##
+* How would you describe fashion among students at this university?
+* What do these trends or styles tell you about the people who wear them?
+## Are your friends fashion followers? ##
+* How many of you think that your friends follow what is in fashion?
+* How many of you think that your friends do not follow what is in fashion?
+## Dress as communication and dress as consumption ##
+A theory of clothing:
+* Let's assume that everyone has a choice of what to wear.
+* Let's also assume that people make judgements about what other people wear.
+* Dress is a social action - it sends a message, even if that message is not intended.
+* The message of dress is also implicitly a message about the person.
+## Weber and hipsters ##
+* Weber's theory of social action is relevant here: To understand social action, we must look at the meaning the actors puts in their action.
+* There are many levels of meaning in any one action: emotional (affective), (instrumentally) rational, and symbolic.
+* There is also another level of meaning, in which the action expresses a value.
+## Remember ANTH 1002 ##
+* Think back to Terry Woronov's lecture in ANTH 1002 about baby food and niche marketing. What was her main point?
+## Social identity and mass consumption ##
+A simplified theory of identity in mass societies:
+* Communication involves using codes. We express ourselves by encoding our thoughts in terms of symbols.
+* Living in a mass society means being a consumer of codes.
+* The choices presented by the mass market are linked to discrete, bounded categories of identity.
+## Religious identity in a mass society ##
+* If religion is a kind of social action, how does one practice one's religion in a mass society?
+* How does one express a religious identity as one's social identity in a mass society?
+## Religion and economy ##
+* Religious prohibitions on consumption
+* Religious critiques of wealth
+* Blessing of commodity consumption
+* Aimee Semple Macpherson and televangelism
+* Fundraising in Auhelawa churches