Can you buy salvation?

Ryan Schram

Mills 169 (A26)

ryan.schram@sydney.edu.au

4 May 2016

Available at http://anthro.rschram.org/2667/9

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Meyer, Birgit. 1998. “Commodities and the Power of Prayer: Pentecostalist Attitudes Towards Consumption in Contemporary Ghana.” Development and Change 29 (4): 751–76. doi:10.1111/1467-7660.00098.

“Kosher Dining.” 2016. Cornell Center for Jewish Living, Cornell University. Accessed May 3. http://cornellcjl.com/kosher-dining/.

Medina, Jennifer. 2016. “A Few Miles From San Bernardino, a Muslim Prom Queen Reigns.” The New York Times, April 29. http://www.nytimes.com/2016/04/30/us/a-few-miles-from-san-bernardino-a-muslim-prom-queen-reigns.html.

• How would you describe fashion among students at this university?
• What do these trends or styles tell you about the people who wear them?

• How many of you think that your friends follow what is in fashion?
• How many of you think that your friends do not follow what is in fashion?

A theory of clothing:

• Let's assume that everyone has a choice of what to wear.
• Let's also assume that people make judgements about what other people wear.
• Dress is a social action - it sends a message, even if that message is not intended.
• The message of dress is also implicitly a message about the person.

• Weber's theory of social action is relevant here: To understand social action, we must look at the meaning the actors puts in their action.
• There are many levels of meaning in any one action: emotional (affective), (instrumentally) rational, and symbolic.
• There is also another level of meaning, in which the action expresses a value.

• Think back to Terry Woronov's lecture in ANTH 1002 about baby food and niche marketing. What was her main point?

A simplified theory of identity in mass societies:

• Communication involves using codes. We express ourselves by encoding our thoughts in terms of symbols.
• Living in a mass society means being a consumer of codes.
• The choices presented by the mass market are linked to discrete, bounded categories of identity.

• If religion is a kind of social action, how does one practice one's religion in a mass society?
• How does one express a religious identity as one's social identity in a mass society?

• Religious prohibitions on consumption
• Religious critiques of wealth
• Blessing of commodity consumption
• Aimee Semple Macpherson and televangelism
• Fundraising in Auhelawa churches